by Jessica | Jan 3, 2017 | Personal Brand, Pitching
The elevator pitch hasn’t died, but it has changed dramatically over the last ten years. As more and more of you prefer to work from home, the beach, or the coffee shop, you are going to find less opportunities to “ride the elevator “with CEOs or individuals who could...
by Jessica | Dec 8, 2016 | Rock the Interview
Sound bites are crucial if you want to be quoted often in the newspaper, social media, TV and other media. This article will focus on presenting clear answers in sound bite form and how you can ensure you get quoted in the story. Simply, a sound bite is a short quote...
by Jessica | Dec 6, 2016 | teleprompter
There is this myth out there that you shouldn’t use your arms or use too many gestures when you are presenting. But I’d suggest that you completely ignore this myth! It’s natural for everyone to speak using their arms and hands while speaking to one another. This same...
by Jessica | Dec 5, 2016 | Rock the Interview
Nice Work! You’ve landed a TV interview. Now what? Like most anything, it takes prep and practice to succeed. The same goes for giving a great TV interview. A TV interview is great PR not only for your personal brand but also the company you represent. Before...
by Jessica | Dec 2, 2016 | Media Training, Rock the Interview
The key to a great interview is to dress correctly for the TV platform and audience. Secondly, the way you dress for a TV interview should stay true to your personal brand. The old school advice for any TV interview would be to dress modestly and professionally – to...
